The New Civic
Honda has redesigned its most popular car The Great Civic I call it, although it seems too modern and too high tech for what the average Civic driver is asking for. They should have created a new product line kept the production of the old Civic in progress, there is a reason it was the number one selling car in the world and that was not because of its looks. Civic and mid-size Accord models account for almost half of Honda's U.S. sales, and since its sales have dropped in the past few years they believe this new model will revive its sales once again, bearing in mind that this new model is 30-40% more expensive than the old models. It will be selling in Amman for around JD 24,000 where as the 2005 models used to sell at JD15-17,000 this might pretty much take out middle class drivers and offer the new Civic experience to a different target market.